A few weeks ago The Doughnut Vault opened up around the corner from my office and Chicago has never been the same since. All I keep hearing people talk about is “OMG did you hear about this new doughnut place!??!” Especially River North people. While the actual Doughnut Vault location is teeny tiny, the lines are not. They’re very LOOOOONG. Like 100+ people long. Like wait for an hour long. And, as you know the weather these past weeks has been anything but good.
So, why would people wait in line in the cold and rain so long for a doughnut? Well, the doughnuts are homemade in small batches, using high-quality ingredients, fresh every day. The Doughnut Vault makes about 300 – 350 doughnuts and they sell out in just a couple hours. They open up between 8 a.m. and 9 a.m., Tuesday – Saturday. You have to check their Twitter to see exactly when they’re opening.. or just go out there and get in line early. There’s always a line before they even open. On Twitter you can also see what flavors are left and when they’re sold out for the day. And they’re really active on their Tumbler site. They post foodie porn photos, give tidbits about doughnuts, and answer people’s questions. So, homemade, small, fresh batches and active social media… it’s the key to a doughnut frenzy.
In my office we couldn’t stop talking about The Doughnut Vault and trying the doughnuts. Finally last Friday, my coworker Taylor stood in line. For a long time. For an hour. In the rain. When it was 40 degrees outside. The maximum number of doughnuts you can get is 6. He got 6. It was $17! Taylor knows that I’ve been wanting to they the doughnuts so he gave me my pick. I chose chocolate glazed.
Look at the size of this doughnut! It is not small! The chocolate glazed was actually twice glazed, once with a vanilla/sugar layer and then chocolate on the top of that and some chocolate sprinkles mixed in as well. The inside of the doughnut was soft and fluffy and the outside had just enough crispness from the fry and the glaze. These doughnuts were dang good. To tell the truth, though, i can’t remember the last time I ate a doughnut.. so I’m no connoisseur… but yeh.. omg.. Delicious. Especially since I didn’t have to wait the hour in the rain!
Doughnut Vault coverage:
Yesterday was one of the craziest days at work. I should have known it was going to be an odd day when in the morning a woman with a donut cart showed up. It was her first day in the office and as a way to introduce herself they had her walk around with a utility cart full of Dunkin Donuts and hand them out to people. I guess that’s one creative way to get to know someone, although I think everyone is just going to call her Donut Girl and not her real name.
At lunch time I was going down our food buffet. It was build your own pasta day with a few types of pasta, a few meats like italian sausage and meatballs, and two sauces. I rounded the corner to the dessert area and started freaking out. There was the Holy Grail. The Sasquatch. The Loch Ness Monster. The urban legend of desserts that we’d heard of but never seen.
Photo by Justin
To rewind a bit, when we were in NY for those first two weeks after we joined Google, I bumped into a former coworker of mine from another job. I asked her what the Chicago office has that no other office has and she said “Rice Krispy treats with Reese’s Peanut Butter cups.” Well, then we couldn’t wait to get to the Chicago office! But then? When we got there? Often we had Rice Krispy treats at lunch and there were definitely Reese’s Peanut Butter Cups around, but not together. Never ever. Jeff, in particular, got pretty obsessed with the thought of Rice Krispy treats with Reese’s Peanut Butter Cups, and he’s not even in the Chicago office. When he visited, though, he was so disappointed. Anyway, this dessert concept became like an urban legend around the Chicago office. And then yesterday? There it was.
Final addition to my crazy day: Around 4 or so I was sitting there and Fitz said “Hey, Rachelle, Don King is on the way here. Can you stick around and take some photos?” Let me think: “Hell yeh!” I’ve only shared my other photographs internally, but here’s one of Don & I.