Logo Inconsistencies

September 19th, 2008 · 11 Comments

It bothers me how the “BB” logo on this Bumble and Bumble shampoo and conditioner is not the same.

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11 responses so far ↓

  • 1 Dave! // Sep 19, 2008 at 9:14 am

    Makes me wonder if one is counterfeit… Did you buy them both at the same time/place?

  • 2 RachelleB // Sep 19, 2008 at 9:25 am

    yep! and i’ve bought them more than once and same thing.. i thought maybe one was an updated logo.. and the store had old stock of one or the other. i will have to pay attn at other stores to see if they’re the same or different… except i dont really go to other hair places.

  • 3 Leslie // Sep 19, 2008 at 9:42 am

    If you look closely each of the products have a different Bb. It’s purposeful.

  • 4 Sophie // Sep 19, 2008 at 9:46 am

    If you look at the other Bumble and bumble products, you will see that the Bb. logo is almost always different. It’s intentional!

  • 5 Mark // Sep 19, 2008 at 10:31 am

    That is so odd. The two logos look entirely different. At first glance I thought maybe it was just a printing issue, like the logo was warped when printed, but they are definitely entirely different fonts.

  • 6 Richard K. Liu // Sep 19, 2008 at 11:19 am

    One of the bottles could just have been older (on the shelf, in back stock longer) than the other one. It’s not that uncommon for branding to be tweaked a little bit…

    or

    Maybe it’s just to stand out on the yellow text that’s behind it; the slimmer BB for the vertical text background and the thicker stroke of the BB for the horizontal text (I mean, the condition is called “super rich” which could indicate a ticker and fuller result after use…)

    -r

  • 7 Blurker // Sep 19, 2008 at 3:22 pm

    If you look at the products on their website, every single bottle has a different font for “Bb”. They must think that’s cool. Check it out: http://www.bumbleandbumble.com/product/hair.tmpl?filter=hairTypeStraight

  • 8 RachelleB // Sep 19, 2008 at 3:32 pm

    i dont know why i didnt look at their site to see what you all saw.. that all the logos are different on every product. duh, rachelle. internet. at your fingertips! im even more irritated now, i think, that they don’t have consistent branding on anything! i have some thickening spray in the cupboard at home.. now when i go look tonight i bet that has a different logo too!

  • 9 xkarx // Sep 22, 2008 at 9:05 am

    this explains it all:
    http://www.bumbleandbumble.com/bbstories/hair_stories/logos.tmpl

  • 10 smussyolay // Sep 22, 2008 at 12:43 pm

    i’m just glad someone is as into fonts and logos as i am.

  • 11 RachelleB // Sep 23, 2008 at 9:04 am

    xkarx - thanks for the link.. that explains a lot!

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