Roscoe Village, Chicago
Old Style is always advertised around Chicago as being “local.” When I hear that something is “local” I think it’s made in Chicago, or IL at least. But Old Style, no matter what they tell you, is made in WI. Take that!
I remember one time we were driving down Irving Park Road with Danny and we passed some bar that was having some kind of promotion where if you brought your Cubs ticket stub in after the game they’d give you an Old Style beer either for free or a penny or something like that. And then on that same sign it said “Drink Local!” I was all like “huh? Old Style is made in Wisconsin.” Dallas agreed, but Danny, who grew up in the Chicago area argued that Old Style was made here. Not so much.
It’s confusing because Old Style sponsors the Cubs, but to me that still doesn’t mean “local.”
5 responses so far ↓
1 Richard // Aug 15, 2008 at 7:55 am
Old Style is brewed in Milwaukee by MillerCoors, whose headquarters is moving to Chicago. So in that sense is it going to become local?
2 Steve // Aug 15, 2008 at 8:14 am
but if you move to the east coast, it feels like even the cheeseheads are “friends from home”.
3 RachelleB // Aug 15, 2008 at 8:29 am
maybe so, but it doesnt explain why they’ve been saying it for … like… ever!
4 RachelleB // Aug 15, 2008 at 9:33 am
Heh, true. I guess it is relative.
5 Dad // Aug 15, 2008 at 2:14 pm
The orginal Old Style Brewing company was La Crosse wi. Heileman Brewing co. Was right on the banks of the river. A few years ago Austrialian Co. bought the company. And went belly up so the brewery wis sold. They made Specail Export there
Dad
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