I placed an order for Zappos* at 6:10pm and had the shoes on my feet by 1:00pm the next day. Less than 19 hours from the time I pressed “purchase” to the time they were delivered! And I didn’t pay for shipping, that’s the best part. And if I decide I don’t like them I can send them back and not pay for that shipping either. Zappos is the best!
* Why do we always say “I ordered Zappos” or “I got my Zappos” the same way we always say “I watched my Netflix” or “My Netflix was delivered?” We didn’t order a website, we ordered shoes. We didn’t watch a website, we watched a movie. That’s some good branding Zappos and Netflix have got. … and for one specific thing. Shoes and movies. You don’t say “I ordered Amazon.” That could be anything.
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