The T

November 7th, 2007 · 1 Comment

The T, Cambridge, MA

MBTA is Boston’s mass transit system, but it’s better known as “The T.” The branding and signs for The T are so bold and simple. No wonder Dallas and Jess called the El and the Subway The T for so long after they moved from Boston.

This is the inbound MIT/Kendall stop on the Red Line as seen from my hotel room –

MIT/Kendall T Red Line T Stop, Cambridge, MA

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One Comment so far ↓

  • Y

    Boston’s branding of the T is amazing effective. It makes it so easy to identify train stations. I’ve always thought someone from the CTA needed to do something similar for the el. Would the letter L in a circle be too blatant of a ripoff?

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The T

November 7th, 2007 · No Comments

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