Urban ≠ Curvy

October 30th, 2007 · 6 Comments

Urban FitI’ve heard the word “urban” inserted in as a substitute word for a lot of other words, mostly used to try to be PC about something. As a style of clothing or makeup, as a way to describe people of certain races, when talking about graffiti, describing types of music, etc. But when did “urban” begin to mean “curvy.” I mean, this is the style of jean I fit into, but when the marketing director was sitting up in his high chair thinking of how to describe Banana Republic’s curvy jean, was he thinking of me? Or was he thinking of being PC about race and a certain style of dress and culture? And what’s wrong with saying “curvy” or “contoured”?

Banana Republic, Chelsea, New York

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