FPO

August 17th, 2004 · 5 Comments

Dulce de Leche
Dulce de Leche, Jewel Supermarket, Wicker Park, Chicago

In my experience, FPO has meant “For Position Only” and has been used by designers to indicate that a photo or an illustration is for placement purposes only. When I came across this dulce de leche in the supermarket the first thing I thought of was that the labels were mistakenly printed before the final images were approved. When I looked around online the product photos I’ve seen use the same image, but don’t have the FPO. So now I’m thinking that maybe it has something to do with the fact that the dulce de leche is made in Chile and imported to the U.S.? Anyone have any ideas?

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